Links

- Codecrafters (sponsor): https://tej.as/codecrafters

- Rachel's book "The Tech Career Survival Guide": https://nearestnabors.substack.com/

- Rachel on X: https://x.com/rachelnabors

Summary

Rachel Nabors (they/them), a developer relations expert with an incredible track record discusses their career journey and the challenges of pricing and valuing their work in the developer relations industry. They emphasize the importance of knowing your worth and setting appropriate hourly rates based on your skills and the value you bring to the table. Rachel also highlights the need for building trusted relationships with your community and collaborating with companies to create products that align with your audience's needs.

Takeaways

1. Know your worth and set appropriate hourly rates based on your skills and the value you bring to the table.

2. Build trusted relationships with your community and collaborate with companies to create products that align with your audience's needs.

3. Acknowledge the transactional nature of the influencer industry but maintain your values and advocate for fair compensation.

4. Balance the tension between working for a company and maintaining your integrity by establishing collaboration agreements that emphasize mutual benefit.

5. DevRel should be involved in shaping the product and providing valuable feedback.

6. The line between DevRel and marketing should be clarified to avoid undervaluing the engineering contributions of DevRel.

7. The role of DevRel varies depending on the stage of the company, with more need for DevRel in early-stage or large companies.

8. Documentation plays a crucial role in learning React, and progressive disclosure is an effective pattern for presenting information. User experience is crucial in documentation, and features like AI-generated pop-ups and special links can greatly enhance the user's understanding and navigation.

9. People often discover documentation through search engines like Google, so it's important to optimize content for search and provide solutions to common errors and problems.

10. In workplace dynamics, it's important to communicate with managers about issues like dominating conversations and lack of participation, either directly or through anonymous feedback channels.

Chapters

00:02:49 Introduction and Career Background

00:04:49 Running a Developer Relations Consultancy and Influencer Agency

00:07:07 Pricing and Determining Your Worth

00:11:11 Negotiating and Advocating for Fair Compensation

00:15:59 Value-Based Pricing and Collaborations

00:25:12 Maintaining Integrity in the Influencer Industry

00:30:11 Balancing Work and Trust with Companies

00:33:20 Collaboration Challenges between DevRel and Product/Engineering Teams

00:39:20 The Evolution of DevRel: From Evangelists to Influencers

00:47:30 The Importance of DevRel in Shaping the Product

00:59:42 The Role of Documentation in Learning React

01:06:17 Enhancing User Experience in Documentation

01:09:19 Optimizing Documentation for Search and Problem Solving

01:11:57 Conveying Core Knowledge and Creating Accessible Content

01:15:28 Collaboration between Documentation Teams and Developer Advocates

01:22:16 Navigating Workplace Dynamics and Communication

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Rachel Nabors: How to Navigate Big Tech, the Future of DevRel, Documentation

Episode description