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37signals’ co-founders Jason Fried and David Heinemeier Hansson explore the many benefits of having full control over their business. They talk about the importance of taking measured profits and running an efficient operation, which allows freedom to create without constraints. This approach gives them room for trial and error and plenty of flexibility for expanded opportunities.

Key Takeaways:

00:41 - The launch of Writebook confirmed 37signals' achievement of optionality
03:19 - Ideas and decisions don’t have to be perfect when a company is run efficiently
09:26 - 37signals history with buyout offers
11:22 - When it was tempting to consider venture capital offers
18:03 - Finding fulfillment in doing what you love rather than creating solely for profit

Links and Resources:

Achieving Optionality

Episode description

Achieving Optionality

Episode description