+$100M Exit, Then I Failed. Why 70% of Second-Time Founders Do Too.

127 founders (net worth: ~$1M–$100M+) opened up their personal books. Want to see how your finances stack up? https://www.joinhampton.com/wealth-report

After a nine-figure exit, Anastasia Koroleva went through divorce, failure, and identity loss. She reflects on what she didn’t see coming.

Here’s what we talk about:

Anastasia’s journey from a bootstrapped nine-figure success to divorce, burnout, and identity loss
Why second businesses often fail, and how success the first time around can actually work against you
The four biggest traps post-exit founders fall into: rushing into something new, chasing unfamiliar industries, losing self-awareness, and falling into “Sudden Wealth Syndrome”
How to rebuild your life after selling a company using frameworks like Maslow’s hierarchy and cognitive dissonance theory
Why wealth alone doesn’t create fulfillment, and what actually does
Anastasia’s personal portfolio strategy: no wealth manager, heavy in private credit, designed for low stress and high flexibility
A real look at her post-exit lifestyle, including two homes and $650K to $1M in annual spending
How long it truly takes to feel whole again after an exit, and why slowing down might be the smartest move
Why she now spends her time helping other founders avoid the same mistakes

Cool Links:

Hampton https://www.joinhampton.com/
Lower Street https://www.lowerstreet.co/
Anastasia’s Podcast https://www.exitparadox.com/

Chapters:

(00:00) Introduction: The Big Picture Trap
(00:56) Meet Anastasia's Net Worth
(03:14) Anastasia's Early Life and Career Beginnings
(04:19) The Silicon Valley Leap and First Ventures
(07:25) The Emotional Rollercoaster of Success
(09:25) Post-Exit Challenges and Personal Struggles
(17:55) The Psychology of Second Ventures
(24:26) Understanding Sudden Wealth Syndrome
(28:20) Minimizing Psychological Discomfort Post-Exit
(29:37) The Paradox of Wealth and Freedom
(31:30) Confronting Financial Freedom
(32:48) The Third Level of Wealth
(33:30) Emotional Challenges and Evolution Post-Exit
(34:49) Rebuilding the Basics: The Maslow Pyramid
(35:44) The Goldilocks Approach to Post-Exit Life
(48:07) Managing Wealth Post-Exit

This podcast is a ridiculous concept: high-net-worth people reveal their personal finances.

Inspired by real conversations happening in the Hampton community.

Your Host: Harry Morton

Founder of Lower Street, a podcast production company helping brands launch and grow top-tier podcasts.
Co-parents a cow named Eliza.