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Refining before release
REWORK1 October 2025·24 minutes
Show Notes
As 37signals gets closer to launching their newest product, Fizzy, Jason Fried joins host Kimberly Rhodes to reflect on the final stretch of development. He shares the trade-offs of setting your own deadlines, the importance of onboarding new customers, and the company's process for marketing a product.
Key Takeaways
- 00:11 – What the “11th hour” looks like before a product launch
- 03:50 – How to weigh deadlines against final release decisions
- 05:44 – The importance of customer onboarding
- 11:18 – A playful touch added to Fizzy’s logo
- 15:30 – Why version 1.0 is just the beginning
Links and Resources